Having a solid understanding of branding and marketing strategies and how they differentiate from each other can give you the confidence boost you need to make educated decisions to cultivate your brand’s magic.
If you look up “marketing” in any search engine, you’ll find an array of pages all touting different things. From marketing strategies to content marketing to affiliate marketing, it can be overwhelming if you don’t know what the heck anyone’s talking about. Because marketing covers such a broad scope, it’s challenging to pin-the-tail-on-the-donkey.So let’s simplify it.
Over the past couple of years, the beauty industry has skyrocketed. And it’s expected to grow another 3.5% worldwide by 2023. So, on the one hand, it’s comforting to know that business is in high demand, butttttttt that also means you have a lot of competition.